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Branding Package

Brand guidelines, also called a brand style guide, are the foundation of your business’ identity, an instruction manual and rule book on how to communicate your brand with your internal team or outside partners.


With our branding package, we will help you focus in on what your business is all about and create the “footprint” for your brand. A strong brand identity creates consistency which leads to better recognition. We will help you position your business in the marketplace with an easy-to-follow roadmap that captures the essence of your brand.

Includes: 30-minute senior care discovery call followed by a

60-minute strategy call

  • Define Target Audience
  • Determine Brand Tone and Personality
  • Brand Story (Voice, Mission and Values)
  • Brand Identity (Naming, Logo Design, Taglines, Social Handles, Website URL)
  • Brand Style Guide (Logo Usage, Color Palette, Fonts, Image Usage)
  • Positioning Statement
  • Brand Templates (Business Card, Sales Deck, Social Media Banners & Posts, Emails & Ads)

Website Package

We develop a website that guides the user through their journey of discovery, anticipating their personal and emotional needs and offering an intuitive and informative flow. We create a compassionate, easy-to-navigate, thorough site packed with valuable content that enables you to deeply connect with potential customers and establishes a strong brand presence that they can trust.

Includes: 30-minute senior care discovery call followed by a

60-minute strategy call

  • Market & Competitive Analysis
  • Multi-Page Responsive Design & Development
    (Up to 20 pages)*
  • Domain Setup
  • Hosting and SSL Certificate (1 Year)
  • Content Management System (CMS)
  • Drop-and-Drag Editor
  • Custom design (2 homepage options presented)
  • Initial Search Engine Optimization (SEO)
  • Content Creation
  • (3) FREE downloadable Resource Guides “what to expect” Related to Senior Living
  • Custom Integrations (newsletter, social media, event calendar)
  • Content Optimization & Keyword Research
  • Multiple CTAs & Contact & Lead Generation Forms
  • 7-Day FREE Live Chat Trial
  • Google Search Console Setup (Monitor, maintain, and troubleshoot your site's presence in Google Search results.
  • Google Tag Manager Setup
  • Setup and optimize google my business listing.
  • Reporting


*Additional Fees will be applied for additional pages

Website Enhancements:

  • SEO maintenance and updates
  • Blog writing
  • Video (Company presentation, product demonstration, Testimonial, Virtual Tours, Drone & Aerial)
  • SEM Options: PPC, Retargeted Ads, Paid Social

DIGITAL

Consumer Marketing Package

Each Campaign Includes:

  • 30-minute discovery call and a 60-minute strategy call
  • Market Research & Strategy
  • Concepting & Creative Design
  • Custom Messaging & Content Creation

Interactive Digital Brochure

  • Multi-Page Responsive Design & Development
  • Unlimited Pages
  • Rich Media Interactivity
  • Content Experience: Animations
  • Searchable by Google
  • Email embed or add to your website


Social Media Assets

  • Design & messaging for multiple Facebook posts to promote your interactive brochure

Paid Per Click (PPC) Advertising

Monthly

  • Keyword Research
  • Ad Creation
  • Content Creation
  • Landing Page for Lead Generation
  • Analytics/Metrics
  • Monthly Optimization

Social Media Advertising

Monthly Ads

  • Strategy Meeting (Goals, Objectives, Target Audience, Ad Creative)
  • Ad Creation
  • Analytics/Metrics

PRINT

Consumer Marketing Package

Each Campaign Includes:

  • 30-minute discovery call and a 60-minute strategy call
  • Market Research & Strategy
  • Concepting & Creative Design
  • Custom Messaging & Content Creation

Specialty Service Brochure

2 Per Year

Specialty Service Brochure

  • Design, write, edit & proof a specialty service brochure
    Includes: 250 full color printed brochures and a digital PDF

Services Signage

  • Design & messaging for services signage for your community
  • Includes: (1) retractable banner

Social Media Services Campaign

  • Design & messaging for multiple LinkedIn & Facebook posts for one month

Culinary Brochure & Collateral

1 Per Year

Culinary Brochure & Recipe Cards

  • Design, write, edit & proof a culinary brochure & recipe card
    Includes: 250 full color printed brochures and 250 branded recipe cards

Culinary Signage

  • Design & messaging for culinary signage for your community
    Includes: (1) retractable banner

Social Media Culinary Campaign

  • Design & messaging for multiple LinkedIn & Facebook posts for one month

Local Community Event Collateral (Public)

12 Per Year

Digital Invitation

  • Design, write, edit & proof event invitations for your local community events

Social Media Assets

  • Design & messaging for multiple LinkedIn & Facebook posts to promote the event

Direct Mail Open House Invitation (Public)

1 Per Year

Printed Invitations

  • Design, write, edit & proof your direct mail postcard invitation
    Includes: Mailing and postage of 250 within a 10-mile radius of your senior living community

Social Media Assets

  • Design & messaging for multiple LinkedIn & Facebook posts to promote the event

Promotional Giveaway

  • $500 worth of any branded promotional giveaway

B2B Marketing Package

Reach your professional audience with targeted campaigns. Professional audience could include Elder Law Attorneys, Hospitals, Realtors, Skilled Nursing Facilities, Physician Practices and Geriatric Care Managers.

Each Campaign Includes:

  • 30-minute discovery call and a 60-minute strategy call
  • Market Research & Strategy
  • Concepting & Creative Design
  • Custom Messaging & Content Creation 

Corporate Outreach Campaign

2X Per Year

Direct Mail Corporate Campaign

  • Design, write, edit & proofing for a direct mail postcard
    Includes: Mailing and postage of 1,000 potential residents within a 10-20 mile radius of your senior living community

Social Media Corporate Campaign

  • Design & messaging for multiple LinkedIn & Facebook posts for one month

Recruitment & Job Fair Campaign

2X Per Year

Recruitment Brochure

  • Design, write, edit & proof a recruitment brochure
    Includes: 250 full color printed brochures and a digital PDF

Recruitment Signage

  • Design & messaging for a recruitment signage for your community or event use
    Includes: (1) feather flag, (1) retractable banner (1) sandwich board

Social Media Recruitment Campaign

  • Design & messaging for multiple LinkedIn & Facebook posts for one month

Community Event Campaign

4X Per Year

Printed Invitation

  • Design, write, edit & proof event invitations for your event
    Includes: 250 full color printed invitations and a digital PDF

Event Poster

  • Design & messaging for your event poster
    Includes: 2 full color printed posters for your event use

Promotional Giveaway

  • $500 worth of any branded promotional giveaway

Social Media Assets

  • Design & messaging for multiple Instagram & Facebook posts to promote the event