The Senior Living division of Rufhaus Designs
Improve the performance of your marketing strategy
A senior care marketing partner specializing in creating custom programs for growth
Every senior care provider has a unique story to tell and we are experts in effectively telling yours. We ask, we listen, we advise and we execute.
AgeWell Together
Get insights about the senior care community from senior living professionals, operators, owners, executives, and community leaders.
How our senior living expertise delivers results
At the end of the day, we know that new leads, more sales and a better bottom line are what grow your business in this extremely competitive elder care industry. We recognize that no two senior care businesses are the same, so we customize your marketing programs to address the most pressing issues for your unique circumstances, always keeping our sights set on these three goals:
Increase Occupancy
Connect you with more people who are searching for senior care solutions
Stay within Budget
Analyze the most cost effective print & digital options to provide the best ROI
Build Revenue
Track metrics, improve services and help you stand out from the crowd
With over two decades immersed in senior care marketing, one thing we know for sure is that every business is unique. AgeWell Marketing never takes a one-size-fits-all approach to marketing your business, rather we get up-close and personal with you to understand your points of difference. We use that knowledge, and our expertise, to craft an effective, comprehensive marketing program to reach your desired audience in your target area and tell your story in an authentic voice that fosters connection.
Working with those who serve the aging population, we have gained a thorough understanding and appreciation of the continuum of care and are adept at conceiving and executing marketing strategies appropriate for any stage along the care journey.
Our full scope of senior living experience includes delivering marketing services to providers of skilled nursing, assisted living, memory care, home health, palliative, long-term care pharmacy and hospice care.
Senior Care Marketing Advisor – Consulting Services
The competitive advantage we provide? We've been in your shoes
You will have direct, one-on-one interaction with a true marketing partner in senior care – an expert who has had a thriving 20+ year career including roles in admissions, operations, marketing and communications. Our Senior Care Marketing Advisor has walked in your shoes and has both the passion for the people and the in-depth knowledge and understanding of how to be successful in the senior care business.
Our Senior Care Successes
We take a personalized approach to senior living marketing. Our experience living and breathing senior care guides us in developing tailor-made, targeted solutions for existing communities, redevelopments, expansions and planned developments.
Brand
Strategy
- Corporate Identity
- Brand guidelines and standards
- Awareness and positioning
ad campaigns - Website development
Grand Openings & Expansions
- Print & digital advertising campaigns
- Direct mail programs
- Community events
- Signage
Reputation Management
- Media relations
- Online response
- Community events
- Five-star award recognition
Employee Recruitment
- Print & digital advertising
- Mobile marketing
- Local & International recruitment brochures
Consumer
Marketing
- Event & open-house announcement flyers and social media
- Caregiver groups
- Center brochures
- Specialty program brochures & sell sheets including respite care
- Direct mail campaigns
- Press releases
Clinical
Marketing
- Professional networking events
- Educational CEU programs
- Referral programs
- Senior industry professional partnerships i.e., legal, financial, etc.
Culinary
Programming
- Online and in-person cooking demos
- Sample menus
- Recipe booklets & cards
- Event collateral
Consulting
Services
- Marketing & sales management
- Sales training & coaching
- Marketing plan development
- Budget analysis & management
- Marketing audits
Brands we have Impacted
"I would highly recommend AgeWell Marketing to any business looking for exceptional recruitment campaigns that will help them attract the top talent in their industry. They truly exceeded my expectations, and I look forward to continuing our partnership with them in the future."
Dana Perrella
VP of Talent Acquisition
"Working with the team at
AgeWell Marketing was a great experience. Their knowledge of the hospice / home care industry helped navigate our website needs with ease. They are professional, compassionate and collaborative. Great experience even better team!”
Courtney Hagan
Marketing Associate
“If you are looking for a high quality company, I highly recommend this one. They are the very best in the field, no compromise.”
Jennifer Ennis
Marketing Director
Let's talk!
We invite you to reach out about partnering on upcoming projects.
Complete the form below and we will contact you within 24/48 hours.
Contact Us
Our Location
Bell Works
101 Crawfords Corner Rd.
Holmdel, NJ 07733
(732) 842-4144
Start a Partnership
We invite you to contact:
Patti Chiorello
Senior Care Marketing Advisor
(732) 842-4144